Industrial Poster Design
Brand identity / Photoshop / Procreate / Illustrator / Graphic design / Research
Title: Wear a Mask x TOILET PAPER / MARIMEKKO/ NIKE
Size: 42cm x 29.7cm
This project was carried out by designing posters using the phrase ‘Wear a mask’ and combining it with the identity, characteristic and persona of each brand with intention to limit the spread of COVID-19 and raise social awareness of the pandemic.
Marimekko is a brand which presents various designs using natural images and repeating patterns. Therefore, the poster was designed by drawing constant patterns of masks. On top of the repeating patterns of the masks, a white line was layered over in order to add on to the texture of the painting.
Toilet Paper’s designs are quite simple. Multiple colors makes the expressions more intense and complex compositions with diverse features form witty designs. Hence, using such characteristics of the brand, the poster attempts to draw audiences’ attention through uncomplicated designs. The imagery of the hands spraying whip cream towards the man delivers a message to wear masks in a comical manner.
Nike is a sportswear brand which demonstrates dynamic and active sensation. To achieve better convey such feeling, the catchphrase was laid out in a diagonal manner. The outline of the letters were covered on the top of the existing phrase once more, intending to implicitly express masks. Moreover, orange, which is Nike’s signature color, was used to accentuate the identity of the company.
Size: 42cm x 29.7cm
This project was carried out by designing posters using the phrase ‘Wear a mask’ and combining it with the identity, characteristic and persona of each brand with intention to limit the spread of COVID-19 and raise social awareness of the pandemic.
Marimekko is a brand which presents various designs using natural images and repeating patterns. Therefore, the poster was designed by drawing constant patterns of masks. On top of the repeating patterns of the masks, a white line was layered over in order to add on to the texture of the painting.
Toilet Paper’s designs are quite simple. Multiple colors makes the expressions more intense and complex compositions with diverse features form witty designs. Hence, using such characteristics of the brand, the poster attempts to draw audiences’ attention through uncomplicated designs. The imagery of the hands spraying whip cream towards the man delivers a message to wear masks in a comical manner.
Nike is a sportswear brand which demonstrates dynamic and active sensation. To achieve better convey such feeling, the catchphrase was laid out in a diagonal manner. The outline of the letters were covered on the top of the existing phrase once more, intending to implicitly express masks. Moreover, orange, which is Nike’s signature color, was used to accentuate the identity of the company.
